The evening of UFC 306 is all set to be special. And not just because it will be headlined by Sean O’Malley and Merab Dvalishvili. Known as Riyadh Season UFC Night for Mexican Independence Weekend, it will be the first sporting event to be held at the MSG Sphere in Las Vegas, offering fans a whole new UFC experience. In fact, the UFC is going all out on spending as they have invested more than $20 million already in the event.
However, as expected, ticket prices are very high for the September 14 event. Shortly after they went on sale, tickets for UFC 306 were selling for $3,000 at the lowest price on Ticketmaster. Something that might be spelling doom for Dana White and his promotion. A MMA analyst not long ago revealed that the UFC is struggling to sell tickets for the event now and will have to slash the prices to appeal to the fans.
In an Instagram video, Bayliun from MMAonPoint revealed how the UFC is struggling to sell their tickets for the big night, and despite the prices being much lower than before, Dana White may be forced to further lower the prices to help boost ticket sales. Something that surely would be going against the massive expectations that the UFC boss had for the major event.
In the video, Bayliun revealed, “The UFC might be in trouble. They are seriously struggling to get rid of their tickets for the sphere. There’s over 3000 tickets that haven’t been sold. And we’re only a few weeks away. Ben Davis showed the pre-sale prices, and they were absolutely astronomical. And now, just one month later, those prices have more than halved. It’s pretty clear the UFC have priced out the fans here.”
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He further added that it would be better to wait for the ticket prices to go down further before getting your hands on those tickets. “If I was interested in going, I’d probably wait a few more weeks because they’re probably going to drop the prices even more. All that being said, this is a well-matched fight. This is one we’ve been waiting for a long time.” But why is such a major event at a major arena like the Las Vegas Sphere struggling to sell tickets?
What caused the UFC’s struggle to sell out?
One major reason why many fans believe that the event can be skipped is because the match card of the event does not look appealing enough to match the exorbitant price tag. While Sean O’Malley vs. Merab Dvalishvili can be a decent match, the other matches do not meet the fan’s expectations. While the entire cost of holding the mega event is said to be close to $20 million, one can expect the prices to go high.
But it wouldn’t be wrong to assume that fans would also want an exciting match card for the event to be a bang for their buck. And when the ticket prices are much more expensive than another big fight about to take place: Mike Tyson vs. Jake Paul, it seems better to wait out for now. For now, some reliable ticketing sites offer UFC 306 tickets cheaper than Ticketmaster. And they show some of the best places to buy UFC Sphere tickets online. Including current prices and some discount codes to help bring the price down even further.
However, it would be better to wait for lower prices to appear on Ticketmaster. Since it seems like that change will be taking place pretty soon. It might also make it the last UFC event, at least for now, to be held at the Las Vegas Sphere. Dana White may want to avoid such a situation again. What do you think? Would you wait for the ticket prices to change? Let us know in the comments.
The post Another Setback Has Dana White Losing Millions as UFC 306 Struggles to Sell Tickets 2 Weeks Before Sphere Event appeared first on EssentiallySports.
