A young OG Anunoby once demanded a backyard basketball hoop. “It turns out, it was a very good investment,” Anunoby Sr. joked years later. The story of his transformation from promising young athlete to one of the NBA’s best is one worth telling. His ability to seamlessly combine offensive versatility and defensive skill accounts for his status as one of the highest-paid players at his position. Years of work, safe to say he has been an invaluable asset to every team he has played for. But what made him unique? Was it the right opportunity at the right time, his ability to adapt, or his unwavering work ethic? Let’s look into his ascent to NBA fame in more detail.
In the 2017 NBA Draft, the Toronto Raptors selected Anunoby with the 23rd overall pick. Despite worrying about his ACL injury, which ended his sophomore season at Indiana University, he got the nod. His arrival started showing results. Regardless of missing the playoffs because of an appendectomy, Anunoby quickly became one of the league’s best 3-and-D players and was a vital defensive component of the Raptors’ run for the 2019 NBA Championship. And with the dedication, he is here today. Now let’s have a quick look at the Knicks Stars’ net worth.
How much is OG Anunoby’s contract with the Knicks? A Look into Net Worth
OG Anunoby’s mega earning comes from his contract with the New York Knicks. Reason? It is one of the biggest deals in his career, valued at $212.5 million over five years. And what does it get him? This contract secures him an annual salary that increases each season, starting at around $36.6 million in 2024-25 and reaching $48.3 million by the final year in 2028-29! But was it the same forever? Of course not.
Before this massive payday, Anunoby was playing under a much smaller four-year, $72 million contract with the Toronto Raptors, where he established himself as one of the league’s best two-way players. His new deal with the Knicks not only reflects his defensive prowess but also his growing offensive contributions, making him a cornerstone for New York’s future.
Anunoby’s 3x hike in his contract reflects a success story that is one in a 10. As of 2025, his net worth 2025 is estimated to be between $25 million and $30 million, with the potential to rise significantly due to his endorsement deals. While his NBA salaries make up most of his earnings, he has also partnered with major brands to see a spike in his earnings.
What are OG Anunoby’s Endorsements?
With NBA appreciation comes financial blessing. After proving it on the court, OG Anunoby has steadily built his brand beyond just basketball, securing key endorsement deals that complement his rising NBA stardom. One of his most notable partnerships is with Gatorade Canada, a deal that aligns him with elite athletes like Sidney Crosby and Bianca Andreescu. This collaboration not only enhances his financial portfolio but also solidifies his presence as a marketable athlete in both Canada and the UK. While the exact financial details remain undisclosed, the partnership underscores his growing influence in the sports world.
And the reaction of those endorsing him? “We see OG as a multidimensional athlete, always pushing to become a better player and leader,” said Lourdes Seminario, Senior Director of Marketing at PepsiCo Canada. The Knicks’ rising star was just as excited. “Gatorade has been part of the game since I can remember,” Anunoby exclaimed, acknowledging the deal. “It’s great to join a team focused on performance and fueling the best athletes in the world.” Gatorade’s roster of global NBA athletes includes Damian Lillard, Jayson Tatum, Karl-Anthony Towns, Paul George, and Zion Williamson. But the list does not stop here.
OG Anunoby’s Business Ventures and Off-Court Financial Endeavors
OG Anunoby’s love for basketball isn’t just about what he does on the court—it’s about shaping the future of the sport. Wanting to give back to his home country, he made a bold move by investing in the London Lions, a team in the British Basketball League. For Anunoby, this isn’t just a business decision; it’s a statement. He wants young athletes in Great Britain to see that making it to the NBA isn’t just a dream—it’s possible. His investment is more than money; it’s a message to the next generation that their path to the league can start right at home.
Justifying the move, Anunoby expressed his enthusiasm, stating, “I just want to do my part as a role model to all the young hoopers in London and across the entire UK.”
His sharp business mindset, paired with a blockbuster contract from the Knicks, has positioned Anunoby as a rising force both financially and in the basketball world. With an estimated net worth of $30 million in 2025, his influence is only set to grow. But beyond the numbers and deals, the real story is still unfolding. Anunoby has already reshaped the Knicks with his elite two-way play, but can he be the missing piece that finally brings a championship back to New York? If he delivers, his legacy won’t just be about contracts and endorsements—it’ll be about cementing his name in basketball history.
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