Caitlin Clark is Nike’s most recognizable athlete at the moment. It’s not surprising considering the amount of success she’s had over the last couple of years, and how she broke onto the WNBA scene. She signed a record-breaking eight year, $28 million contract with the footwear company in April last year. However, her time at Nike hasn’t been without issues.
After Caitlin Clark’s contract was announced, there was a lot of backlash. After hearing rumblings of a signature shoe being developed, fans were angry at Nike for neglecting MVP A’ja Wilson. The Aces star has been a Nike athlete for a lot longer than CC.
As a result, the footwear company put the Caitlin Clark shoe on the back burner. They focused on the development of A’ja Wilson’s A’One, making sure it’s absolutely perfect. Nike did, however, feature Caitlin Clark in their record-breaking Super Bowl advertisement, “So Win.”
After Nike posted a clip of the Indiana Fever star in the commercial, fans began getting upset. The decision to sideline Clark’s line of merchandise seemed a lot more political than business-oriented. One fan was outraged, calling out the brand on X, saying they were “stepping over a dollar to pickup a dime.”
Nike, stepping over a dollar to pickup a dime. Never let politics interfere with business, unless failure is your goal. Ask yourself, what would you do if you weren’t afraid?
— John raymond (@Johnray19451454) February 22, 2025
Similarly, another fan mocked the Nike commercial, saying that they could not win without the Fever star. “You can’t win. So win. @Nike you will never win, unless you release her merch and shoes. Just saying.”
The post “Stepping Over a Dollar to Pick Up a Dime”: Calls Mount Against Nike as Bold Demand Follows Latest Caitlin Clark Tribute appeared first on EssentiallySports.
