NBA Commissioner Adam Silver continues to be “particularly excited” about future opportunities for NBA Abu Dhabi Games – and beyond.
Packed crowds flocked to Etihad Arena to witness the 2023 (Denver Nuggets) and 2024 (Boston Celtics) champions dazzle in…
Kawhi Leonard and Victor Wembanyama among stars in exciting launch of KIA NBA “The Tip-Off” campaign
The NBA has debuted its 2024-25 season tip-off brand campaign, “The Tip-Off,” which is now streaming across all @NBA social platforms and on the NBA App.
In the spot, two-time NBA champion and six-time NBA All-Star Kawhi Leonard and two-time NBA All-Star Anthony…
The Sport Industry Forum 2024 kicked off today, bringing together more than 300 key figures from the global sports industry, as well as sectors such as health, community, and education.
Hosted by Stern at NYU Abu Dhabi, the Forum…
The Seventh Concept proudly announces Hoop Fest 2024, now officially titled ANTA Hoop Fest 2024, as part of the annual Dubai 30×30 Fitness Challenge.
This exciting event is set to take place on November 9, 2024 bringing together basketball…
Sportswear aficionados were treated to a special showcase when HUMMEL, the iconic brand known for its deep roots in both football and fashion, announced its official launch in the Middle East.
Guests at Alserkal Avenue last Friday were given…
Senior sport business executives from around the globe will come together at the 2024 Sport Industry Forum— where impactful conversations lead to tangible outcomes.
For more than a decade, this influential event has played a pivotal role in shaping…
Global sports company PUMA hosted the fastest event of the year – The ULTRA 5 FUEL YOUR FAST Event in Milan, Italy.
The adrenaline-fuelled event featured a 125-participant race tournament in the morning followed by a 12-team global football…
GMG’s Sun & Sand Sports, the leading sports destination in the Middle East and North Africa, has kicked off their annual Back-to-School campaign by inviting kids to step OFF THE BENCH and celebrate the thrill of trying something new…
Numerous podiums and race victories, 7 Drivers’ Championships, and 6 Constructors’ Championships.
Did you guess it? TAG Heuer and Oracle Red Bull Racing are back together in high gear, launching the TAG Heuer Connected Calibre E4 45MM x Oracle…
The inaugural NBA Basketball School Summer Camp in Lebanon, a joint collaboration between the National Basketball Association (NBA) Sport360, concluded successfully this weekend, marking a significant milestone in youth basketball development in the region.
Hosted at Michel El Murr…